The Fabulous Story

A story on how Fabulous started

The first time that the Fabulous team met Dan Ariely of the Department of Behavioral Economics at Duke University and advisor to Fabulous, he asked us one question: “What kind of changes would you like to see in Fabulous’ users?”

 

I started telling him about our vision to get Fabulous users to start exercising and to get out of bed instantly when they wake up, but he cut me short: “Great, but my question is: what exact behavioral change would you like to see? Exercising is the outcome, the goal, but it’s not the specific behavior.”

 

This is when we first started to see the other side of the mirror: behavioral change is not about the final goal. It’s about dividing the big changes you seek into smaller behaviors and getting you to accomplish them one at a time.

 

Running is not the behavior we’re trying to teach you, it’s the goal. We’re only trying to get you to put your shoes on and start your power song. We know that these two actions almost always rekindle your motivation enough to get you exercising. We’re only asking you to perform two simple actions.

 

That’s what Fabulous is: summing up tiny habits into profound long-term changes.

 

On our end, we’re committed to using evidence-based research to find the absolute best ways to help you become a better person. We’re committed to creating a magnum opus, the most effective behavioral change experience out there.

You were born with potential,

You were born with ideals and dreams.

You were born with greatness.

You were born with wings.

You are not meant for crawling, so don't.

You have wings.

Learn to use them and fly!